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Generate Headlines and Ad Copy that Sells |
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Start & Run a Copywriting Business
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Home Page > Writing and Publishing > Article Library He who whispers down a well, The main aim of all sales copy advertising is to get people to read through your ad and while reading to say YES often enough so that they naturally take action to either... (a) Enquire for more information (if this is your goal) (b) To purchase the product And it all starts with the headline. Headlines People decide to read your ad, or not, because of the headline and you have approximately three seconds to capture the reader's attention. As Jay Conrad Levinson says in his book "Guerrilla Marketing Excellence" Do it then or not at all." With this in mind a headline must gain the attention of the reader and establish the uppermost benefit as to why your product or service provides the answer to a problem the reader is seeking a solution for. Chances are this is what attracted you to the title of this article, maybe sales are not going as well as you would like, or you are in the process of learning how to write better ads copy for your business, thinking of starting an ad copywriting business, or simply just curious to see what I had to say on the subject. The reader should not have to try to figure out what it is you are trying to sell or how your information can help THEM. A quick glance at your headline and the first two sentences of your copy should quickly inform the reader if your product or service are what they require. Start by taking the time to sit down and ask yourself ... what are the greatest benefits and solutions you would like your product or service to provide for your customer? Then incorporate as many of these answers into your first fifty to sixty words so the reader will be excited enough to read the rest of your copy. Dale Carnegie said, "Act enthusiastic and you'll be enthusiastic." In marketing, the rule is, "Act enthusiastic and you'll get more sales." Get excited, and allow your excitement to enthuse your writing. This is crucial because the best headline in the world will not help if your reader has lost interest within the first few lines. Stuck for a Headline? Often establishing the benefits and offering a solution to the readers problems will also establish a headline that will draw readers into wanting to read what you have to say. The lead and remainder of your advertising copy supports the headline highlighting points about your product or service in a logical order. Write your copy in a natural style ending by telling the reader what to do next with easy to follow instructions e.g. "Ring now" or "Click here to order now for immediate delivery". If your ads do not draw any kind of response after a period of time it may mean taking a closer look again at your ad copy, and the product or service you are offering. Always keep in mind when a product is not selling that one of the biggest mistakes that many people make, and where many businesses go wrong according to Bradley J Sugars author of "Cash, Customers and Ads That Sell" is simply that "Many people try to advertise what they make, rather than making what they advertise... in other words they don't tailor their products and services to the marketplace. They forgot the golden rule of find the market first and the product idea second. If there isn't a market for your products, the best advertising in the world will not help you out - you can't sell the un-sellable". 'You either advertise to stay in business...or that your "going out of business" Home Page - Home Decorating - Home Improvement and Woodworking - Art Gallery - Photography - Garden and Outdoor Living - Crafts and Hobbies - Health and Fitness - Kitchen and Cuisine - Beauty and Fashion - Writing and Publishing - Living Mindfully - Christmas Copyright © 2001-2010 Netwrite-Publish.com
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